To be synching up with a product that has such powerful capabilities to interpret that data is going to help the researchers we work with get much closer to realizing the full potential of online qual." "We're proud of the innovations we've brought to the industry in terms of conducting focus groups, interviews, and online discussion boards, but we know that data collection is only half the story. "We're thrilled to be partnering with such established leaders in the world of qualitative research software," said Garnette Weber, CEO and co-founder of itracks. This collaboration between NVivo and itracks will help streamline the qualitative research process and allow users more time to ask complex questions of their data." "Our mission at Lumivero is to bring trusted research, decision-making, and organization tools together that enable professionals to work more efficiently and uncover new insights with their data. "By partnering with the industry's most advanced focus group and interview software, we have a fantastic opportunity to bridge the gap between qualitative data collection and analysis," said Gareth Morrison, CEO of Lumivero.
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